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不用太多的言語來吹捧圣輝友聯的優秀,成功的推廣營銷案例見證著我們的實力。
Not too many words to flatter Shenghui union excellent, successful marketing case bears witness to our strength.

北京網站制作講述下怎樣建設網站能在起步就勝于同行
作者:佚名 瀏覽次數:  更新時間:2019年07月31日
市場競爭的壓力,相信眾多企業身有體會。面對這個不斷變化,不斷前進的時代,很多方面只要比別人落后,那么機會就落到別人手中。對于網站,企業不滿足于只是純粹展示,更多是想利用網站提高業務,提高發展水平。而同行對手無處不在,無論是線上還是實體,若沒有自己的優勢,是很難在這個行業中生存。那么怎樣建設網站能在起步就勝于同行呢?
 
一、與設計公司合作
網站建設主要是設計方面,好網站都是設計出來而不是模仿。對比之下,有些企業看到自己的網站,在風格或者功能方面并沒有覺得不合適。可能懂行的才了解,一個網站好不好,并不都是表面所展示的那樣,程序質量高低可以決定網站質量高低。而模板網站因為程序代碼都是批量復制使用,就會看到上網搜索有一些網站的風格都較為相似,這些都不排隊可能使用同一套模板拷貝出來的。企業想讓網站起步就勝于同行,那么建設方式就要謹慎選擇。從質量考慮應以設計為主,而瀏覽其它同行網站只是作為一種參考。參考網站風格,網站功能等,但不能照般。要有自己的特色,能融入品牌設計,這樣網站呈現的效果會更好。
 
二、投入推廣
并不是每家企業在網站上線后,都會選擇競價推廣的。無非就是覺得競價費用比較高,而很多同行并沒有選擇推廣或者優化,只是讓網站上線能正常訪問而已。雖然很多網站都屬于這種狀態,但企業網站建設如果想在上線就排名同行前面,那么只有選擇推廣才能辦得到。優化并不是不可以,有的同行也是選擇SEO優化的。只不過速度比較慢,要花費較高時間才能看到效果。做競價并不是一直去做,在剛上線時網站是沒有排名,而且也搜索不到的。但通過競價推廣能夠讓網站迅速排在眾多同行前面,隨便搜索關鍵詞都能找到這個網站。訪問量越高,對業務的轉化就越好。在企業資金狀況允許的情況下,可以適當投入,是這一步上已經高于很多同行,也更容易達到企業目的。
 
三、打造網站內容
并沒有看錯,網站內容是需要打造,這樣能在內容基礎上,勝過同行很多。為什么這么說?只要去搜索關鍵詞,瀏覽同行的網站就會發現。他們的內容很多都是相似甚至重復的,你抄我,我抄你,大家相互抄來抄去。這樣高重復率的內容并不受客戶待見,對于后期優化也會受到影響。搜索引擎熱愛新鮮原創的內容,無論是圖片還是文字。如果企業也只是重復展示別人的內容,那么對網站運營和業務發展并不能起到多大幫助。所以在網站建設時就應該為內容作準備,選擇專人為產品進行抓取,為廣告圖進行設計等,讓內容質量變高,網站才能更出眾。


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